About CMinsights

Privacy Policy

Last updated: 23 October 2024

CMinsights is committed to protecting and respecting your privacy. Please read this policy carefully to understand how we treat your personal data. 

Here, we outline our approach to collecting and processing personal data and how we keep it safe, including the following areas:

CMinsights is committed to protecting your privacy following our obligations under data protection legislation. 

This Privacy Policy explains, in this context, what Information CMinsights collects about you and how it will be used. We aim to be transparent with you when we collect your data and use it only in ways you reasonably expect.

The Policy applies to this website (https://www.cminsights.co) and overarches our data collection, processing and usage practices, achieved chiefly via marketing automation software. Using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with these, you should not use the CMinsights website.

1. Updates to this Privacy Policy

We may make changes to this Privacy Policy from time to time, particularly where changes in legislation warrant this. To that end, we encourage you to review this Privacy Policy periodically. If we make any significant changes to how we collect and process your personal information, we will make this clear via our website or by contacting you directly.

2. Raising queries or concerns

This Policy recognises the new rights of individuals under GDPR and describes your choices regarding the use, access and correction of your personal information. We have a written policy outlining how CMinsights will respond to data subject requests, a copy available on request.

If you have any questions, comments, or concerns about data protection, please contact us at hello@cminsights.co 



1. When you visit our website

You can explore the CMinsights website without providing personal Information about yourself. When you visit the website to download our content or subscribe to our insights, we request that you provide Personal Information about yourself, and we collect Navigational Information.

2. “Personal information"

This refers to any information you voluntarily submit to us that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include Information about any transactions you enter on our website and Information about you that is available on the Internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available Information we acquire from service providers.

3. "Navigational information"

This refers to Information about your computer and your visits to this website, such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the "Navigation Information" section below.

4. Information about children

Our website is not aimed at addressing anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a child under the age of 13 without verification of parental consent, we take steps to remove that Information from our servers.

1. Compliance with our Privacy Policy

We use the information we collect only in compliance with this Privacy Policy.

2. We never sell Personal Information

We will never sell your Personal Information to any third party.

3. Use of Personal Information

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to (a) improve your browsing experience by personalising our website and to improve your experience or engagement with our content; (b) send information to you that we think may be of interest to you by post, email, or other means; (c) send you marketing communications, which might include content offers, surveys or training/event details, relating to our business which we think may be of interest to you.

4. Use of Navigational Information

We use Navigational Information to operate and improve our website and your experience of it. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalised Information about Equinet.

5. Customer testimonials and comments

We post customer testimonials and comments on our website, which may contain Personal Information. We obtain each customer's consent before posting the customer's name and testimonial.

6. Security of your Personal Information

We use marketing platforms and partner services that are scrupulous about the safety of the data we store with them, using a variety of security technologies and procedures to help protect your Personal Information from unauthorised access, use or disclosure. They secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. You can contact us at hello@cminsights.co to understand more about the security provisions of the platforms we use.

7. Social Media Platforms

Our website includes Social Media features, such as the Facebook, Twitter or LinkedIn “sharing” or “follow” buttons. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account. To this end, such features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. This Privacy Policy does not apply to these features. Instead, they will be covered by the company's policies.

8. External websites

Our website provides links to other websites via links in blog posts or webpage copy. We do not control and are not responsible for the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to policies they may have.

9. Retention of Personal Information

We retain the Personal Information you provide us as long as we consider it potentially useful in contacting you about our services or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then securely delete the Information. If you provide Information to our Customers as part of their marketing activity, our Customers - as Data Controllers - are responsible for the retention of the personal information they collect from you. We will delete this Information from our systems at an earlier date if you so request, as described in "Opting Out and Unsubscribing" below.

10. International transfer of Information

Where we work with Customers outside of the European Economic Area, we may transfer and access Personal Information from around the world, including the United States. This Privacy Policy - cognisant of GDPR - shall apply even if we transfer Personal Information to other countries.

11. Complying with the Law

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.

1. Cookies

CMinsights uses cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website, and gather demographic Information about our visitor base.

We use "cookies" to help you personalise and enhance your online experience. A cookie is a text file placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise pages on our Website, for instance, completing a form, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customised features.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the web pages you visit. We use the HubSpot platform to keep track of the pages you visit to determine what portion of our site is the most popular or most used by you. This data can be used to deliver customised content and promotions within the CMinsights website, for instance, to visitors whose behaviour indicates that they are interested in a particular subject area.

In addition, when you’re accessing our website, your device may provide information about the device you’re using, including the type of device or what operating system you’re using. Your device manufacturer or operating system provider will be able to provide you with more details about the Information your device makes available to us.

2. Log Files

CMinsights may gather Information about your computer hardware and software that is automatically collected by the HubSpot marketing platform and other website analysis software, such as Hotjar. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), access times and referring website addresses. This information is used by CMinsights to maintain and improve the quality of our website user experience and for general statistics regarding the use of our website.

3. Google Analytics

We sometimes use Google Analytics to help us understand how visitors are using and engaging with our website. This again allows us to make improvements to our web services and your online experience. The Google Analytics tracking tool uses several cookies to collect information and report website usage statistics without personally identifying individual visitors to Google or Equinet.

The information generated by the cookie about your use of our website will be transmitted and stored by Google on servers in the United States. For more information about Google’s Privacy Policy in regards to Google Analytics, please see www.google.com/analytics/learn/privacy.html

You always have a choice as to whether and how you want to receive communications about our content and services. As inbound marketers, your permission is central to how we engage with you; for example, you will need to specifically opt-in to receive blog notifications from us.

1. To unsubscribe from our communications

If you want to change your contact preferences or opt-out of communications, you can do this at any time by clicking the “update my preferences” or “unsubscribe” link at the bottom of any email from us.

If you choose not to be contacted by us, we will never send you marketing communications, but we may keep your details on a ‘suppression list’ to ensure you aren’t contacted.

You may also let us know via our general email hello@cminsights.co or at our address: 2 Bay Meadows View, Dubline, D15 DCW2, Ireland

2. To unsubscribe from our Customers' communications

You can unsubscribe from our Customer’s marketing communications exactly as ours by clicking on the "unsubscribe" link at the bottom of their emails or amending your contact preferences (again via the appropriate link in the email footer).



Given that the majority of our engagement with our website visitors, subscribers and leads adheres to a permission-based, inbound philosophy, we will often rely on “consent” when using personal data that reach us via our site. An example of this would be when you actively subscribe to receive our blog/insights updates or newsletters or when you submit your data to download an eBook from us. In line with GDPR, we recognise that this consent needs to be freely given and unambiguous, so we will use language on those forms that is clear and easy to understand.

We will sometimes collect and process your personal information using the “legitimate interest” legal processing basis. For instance, this might relate to an occasion where we offer you more personalised content on our website based on navigational Information we’ve collected about your previous interaction with the site. Alternatively, if you've downloaded one of our eBooks or guides, we may occasionally send you further blog or content offers that we believe you may find interesting or helpful. We hope that your interest in this type of tailored content would be a reasonable expectation on our behalf (in keeping with legitimate interest guidance), and remember, you can choose to opt out of these types of emails at any time (as described in section 6 above). We believe this would be a reasonable expectation - given the detailed Information above - and would enhance your experience of our website. We may also rely on legitimate interest on those occasions where we conduct outreach marketing activities.

Sometimes, we will need to process your data as it is part of a contract which you have entered into. 



Under the General Data Protection Regulation, you have the right to request a copy of the personal Information we hold about you - your "right to access". You also have the right to request that we erase any personal information we hold where we have no compelling reason to continue processing this data.

If you wish to request this information or exercise your "right to erasure", please contact hello@cminsights.co. Once we have received and verified your information request, we will respond or action your request within one month. A detailed policy document describing this process is available on request.